Climate Adaptive Viticulture and Surviving the Current Wine Grape Market

August 21, 2024
1:00 PM - 3:00 PM

We are experiencing a very warm Paso Robles summer. While every year is different, the expectation is that this is a trend that will not only continue but get worse in the coming years. Dr. Chris Chen, an expert in climate adaptive viticulture strategies, will join us to present his research and offer advice on strategies to successfully farm wine grapes under high heat conditions.

If you have been paying attention to the current news regarding the wine industry, you know that the business is dealing with significant headwinds. As growers we feel the challenges of a buyer's market for wine grapes that is likely to persist through this year and into 2025. Join us for a presentation from your IGGPRA board experts and real estate professionals on the state of the wine grape market, strategies for selling your crop this year and next, how to farm if you don't sell your crop, and value of your property if you are considering selling.

Climate Adaptive Strategies and Climate Change

Dr. Christopher Chen, UC Cooperative Extension - Mendocino County Christopher Chen is the UCCE Integrated Vineyard Systems Advisor for the North Coast region of California. His work through the North Coast Viticulture program focuses on Climate-Adaptive viticulture practices to help address the concerns related to climate change in vineyards and brings actionable research to the grape growing communities of Northern California. Chris received his doctorate from University of California Davis, focusing on climate centric research in grapevines.

Dr. Christopher Chen, UC Cooperative Extension - Mendocino County
- Christopher Chen is the UCCE Integrated Vineyard Systems Advisor for the North Coast region of California. His work through the North Coast Viticulture program focuses on Climate-Adaptive viticulture practices to help address the concerns related to climate change in vineyards and brings actionable research to the grape growing communities of Northern California. Chris received his doctorate from University of California Davis, focusing on climate centric research in grapevines.

Surviving the Current Wine Grape Market

Scott Matthews, President Wines & Steins, Winemaker/Owner 915 Lincoln, IGGPRA Board Member Membership Chair, Marketing Chair 915 Lincoln Wines
Eddy Kronfli, PCA, Owner Vine Shepherd Vineyard Management, IGGPRA Board Member Treasurer Vine Shepherd Vineyard Management
Ivan Gonzales, PCA, Vineyard Professional Services, IGGPRA Board Member Marketing, Membership, and Seminar Committees Vineyard Professional Services, Inc.
Jenny Heinzen/Holly Smith, Vineyard Professional Real Estate California's #1 vineyard broker, Jenny Heinzen and the VPRE team serve wine industry clients, investment funds, and high-net-worth individuals. We are an independent luxury brokerage with in-depth understanding of the Paso Robles American Viticulture Area (AVA), long-standing relationships, and insider expertise.

As always, our seminars are FREE for Members (limit 2 people per membership) and just $30 per person for Guests. Feel free to invite other vineyard owners and managers that you think might be interested in the topics this month.

MEMBERS - BE SURE TO SIGN IN BEFORE YOU RSVP TO GET YOUR FREE TICKETS.